About - ArtVR LLC

ArtVR LLC is a virtual reality art gallery software company. The company was founded by Phillips Koss IV in late 2018. The goal of the company is to give art galleries and artists the opportunity to exhibit their artwork in both a virtual and augmented reality environment. This is achieved through the development of the industry changing VR/AR application called ArtVR. The very nature of art and its personal connection to the buyer makes it difficult for both the consumer and the seller to properly showcase the artwork without seeing it in person.

In the increasingly online world of fine art there exists a disconnect between the art seen available online and the actual feel of the artwork in one’s own space. The dimensions of an artwork can never be fully captured by a photograph as well as the colors and beauty of a piece of art depend entirely on how it is viewed. This creates an issue for galleries who deal with clients globally as they have the issue of trying to sell a piece of artwork whose size & feel cannot be fully grasped. The current solution is to have either the clients come into a gallery to view the work, ship it to them to see for themselves, or attempt to show them a picture of it through the internet or mail relying on their sense of space and imagination to see how it would look. These ways cost time, money, and most of all potential sales. The ArtVR application is positioned to become one of the few VR/AR applications tailored towards fine art galleries. ArtVR once used in a gallery setting allows the gallery to upload their artwork into their own ArtVR database and the user can view the art, change various setting from frame, to mat color, to distance away to properly view the artwork without having to see it in person. The timing of this endeavor is well suited for success as VR/AR technology has become affordable for use in commercial stores and the art world is moving more towards a digital presence. ArtVR now has the ability to showcase an art collection through computers, tablets, phones, and VR headsets allowing ultimate flexibility for viewership across the globe.

Founder

PHILLIPS KOSS

Phillips Koss IV is the founder of ARTVR LLC a virtual reality software company tailored to the fine art market. Along with the founding of ARTVR in 2018 Mr. Koss is the managing director of gallery operations at American Fine Art INC. in Old Town Scottsdale, one of the leading galleries for 19th-21st century masters. He has had that role for over four years previously an art consultant at Modern American Art Gallery starting there in 2014. His first startup was Top Shelf Trading a high-end sports card sales company which he was the founder of. He graduated from W.P. Carey University and Barrett The Honors College in May of 2019 with a degree in Entrepreneurship.

ABOUT OUR PARTNER

AMERICAN FINE ART

“America’s Fine Art Gallery”™, American Fine Art, Inc., is a world-renowned international art publisher and fine art gallery. They have been a leading source for individual collectors, major corporate art collections, and prominent art museums. The gallery is home to the largest collection of works by America’s Painter, Andrew Wyeth, and the Chronicler of the Good Life, LeRoy Neiman.

The 12,000 sq. ft. showcase art gallery features an extensive collection and inventory of some of the world’s most distinguished internationally acclaimed masters including: Andrew Wyeth, Andy Warhol, Roy Lichtenstein, Joan Miro, Alexander Calder, Pablo Picasso, Victor Vasarely, Marcel Mouly, Mr. Brainwash, Fernand Leger, Pierre-Auguste Renoir, Itzchak Tarkay, Salvador Dalí, Theo Tobiasse, Peter Max, LeRoy Neiman, Takashi Murakami, Marc Chagall and the list goes on. The gallery offers original fine art paintings, drawings, sculpture, etchings, lithographs, and serigraphs. Their professional International Art Consultants are eager to attend to all of our clients needs whether you are a first time buyer or experienced collector.